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why video    

As costs of video production and distribution decrease, small and medium sized business (“SMB”) can now compete with their larger counterparts, their ad agencies and their significantly larger advertising budgets. Historically, SMBs were not able to afford video ads costing $1,000s, and even if the did, they were not prepared to hire an advertising agency to distribute the ad as local distribution was just too cost prohibitive.

But why even consider video? Video commands an automatic viewer response simply by arousing the viewers’ attention through combined moving images and sound, commanding the audience to receive your message. 52 percent of online video viewers take action after watching a video ad. Of the 80 percent of online video viewers, 16 percent have been motivated by the online ad to purchase the featured item or service. Online video research information shows that 31 percent more traffic to your website is directly related to your online video advertising.

According to eMarketer.com, “as people spend more time watching online video content, the share of Internet users viewing video advertising will also grow, reaching four out of five users in 2012. With 67% of all Internet users viewing some form of video advertising (in-stream, in-banner or in-text) at least once a month in 2008, the audience has reached critical mass”.

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