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What is the appropriate advertising budget for a professional practice?

As promised, I have consolidated most of the responses to the LinkedIn Discussion topic “…appropriate advertising budget as a percentage of revenues” into the table below.  I have also included many of the responses (by industry) below the table.

All of the responses were interesting, informative and many even qualified as entertaining.  A whole spectrum of [...]

Invest in marketing

Do you know the old adage…”having a business without advertising is like winking in the dark”.  You know you did it but nobody else does.  Successful practices and other businesses almost always have a robust marketing campaign.  Successful marketing campaigns take lots of thought and creativity.  At times, they can seem like pouring money down an endless [...]

Everything for the veterinarian

[picappgallerysingle id="5826745"]Recently, Vzual.com was asked to provide our services to the clients of the VetFinanceGroup, a Southern California based provider of financial management services (and advertising/marketing/video ads).  Initially, the connection was not obvious i.e. why would a company focused on vet finance (as the name implies) need with an advertising service.

After giving it some thought, it [...]

Veterinary marketing today

According to a surevey by the American Pet Product Manufacturers Association, 71 million homes have some kind of pet – that’s 63% of US all households.  With that many pet owners, it would seem that almost any kind of marketing plan could reach a pet owner and have a positive effect.  The reality, however, is [...]

Video advertising

Custom, affordable video advertising is now available for professional practices.  Reach and target local customers, client and patients with a professional video ad created by Vzual.com.

Once created, your video ad is strategically placed where it will reach consumers throughout their day online (websites and email campaigns) and offline (fuel station pump top TVs and waiting room screens).