That seems to be the case. According to a July 2009 article by Christophor Rick (sounds similar but not the same guy), FedEx will forego the $3mm price tag and instead create a series of 30 – 60 second online video ads. Is this a sign of things to come?
Its evident that internet usage is growing and correspondingly, online video viewership is growing as well. According to eMarketer, by 2011 86% of the US population will consume online video. Advertisers have certainly noticed. According to Forrester Research online video ad spending is expected to increase to $5 billion by 2011 – that’s a 12 fold increas from $410 million in 2006.
On a macro level, this is all a little mind boggling. But if we break down what Fed Ex would get for its investment, it makes sense why online video ad spending is increasing at such a rate. At $3 million, Fed Ex would expect to reach 100 million consumers engaged in various states of talking, laughing, and if worrying if their square will match next quarter’s score.  On the internet, $3 million will get you an astronomical amount of targeted viewers (in excess of 100 million) staring at their computer screens, with both hands on the keyboard instead of in the chips and dip.
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