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Whether you are a dentist or a salon, a veterinarian or a cosmetic surgeon, coming up with new, affordable, creative ideas to build your practice is key to your long term success. We can all take the easy way out, hire an agency and spend tons of money on TV, Radio or other forms of [...] Asking a general question, without much direction, can produce some interesting results. When I initally came up with the question, I was looking to confirm what was being published i.e. print was being overtaken by the web. Given, print has many, many variations (as you can see from the responses) as does the web, it [...] As promised, I have consolidated most of the responses to the LinkedIn Discussion topic “…appropriate advertising budget as a percentage of revenues” into the table below. I have also included many of the responses (by industry) below the table. All of the responses were interesting, informative and many even qualified as entertaining. A whole spectrum of [...] Do you know the old adage…”having a business without advertising is like winking in the dark”. You know you did it but nobody else does. Successful practices and other businesses almost always have a robust marketing campaign. Successful marketing campaigns take lots of thought and creativity. At times, they can seem like pouring money down an endless [...] Ever wonder how ads reach people surfing or searching the web? If you are an online advertiser, a typical option is to post by language, country and even down to the city or zip code level (“geo targeting”). Once a location is targeted, then it is most commonly determined relative to the IP location of the web surfer’s server. That’s simple enough. As each server has a unique [...] As agency after agency strives to present their call to action message in the most attractive environment, I look at the advertising messages being displayed in the waiting room and think, “Is there a better environment to display an advertising message?”. Video ads According to a recent study by eMarketer (December 2009), overall online ad spending (net of video ads) is expected to decrease by 6 % in 2009 over 2008. The major bright spot in the study was that online video ad spending was expected to increase by $295 million…a 40% increase over 2008. Not only [...] One of my good dentist friends, just sent me an email with this message, “We’re crammed as usual end of the year. Everyone and their mother wants to use up insurance benefits, flex spending plans, etc.”. Sounds like a good problem to have. The only issue is that your revenues are coming at the wrong [...] |
Video Advertising |
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