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Top 3 - FREE ideas - to build your professional practice

Whether you are a dentist or a salon, a veterinarian or a cosmetic surgeon, coming up with new, affordable, creative ideas to build your practice is key to your long term success.  We can all take the easy way out, hire an agency and spend tons of money on TV, Radio or other forms of [...]

Best uses of a $1,000 advertising budget (LinkedIn survey)

Asking a general question, without much direction, can produce some interesting results.  When I initally came up with the question, I was looking to confirm what was being published i.e. print was being overtaken by the web.  Given, print has many, many variations (as you can see from the responses) as does the web, it [...]

Will FedEx choose an online video ad this year over a Super Bowl ad?

That seems to be the case.  According to a July 2009 article by Christophor Rick (sounds similar but not the same guy), FedEx will forego the $3mm price tag and instead create a series of 30 – 60 second online video ads.  Is this a sign of things to come?

Its evident that internet usage is growing [...]