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Whether you are a dentist or a salon, a veterinarian or a cosmetic surgeon, coming up with new, affordable, creative ideas to build your practice is key to your long term success. We can all take the easy way out, hire an agency and spend tons of money on TV, Radio or other forms of [...] As promised, I have consolidated most of the responses to the LinkedIn Discussion topic “…appropriate advertising budget as a percentage of revenues” into the table below. I have also included many of the responses (by industry) below the table. All of the responses were interesting, informative and many even qualified as entertaining. A whole spectrum of [...] Do you know the old adage…”having a business without advertising is like winking in the dark”. You know you did it but nobody else does. Successful practices and other businesses almost always have a robust marketing campaign. Successful marketing campaigns take lots of thought and creativity. At times, they can seem like pouring money down an endless [...] Video ads According to a recent study by eMarketer (December 2009), overall online ad spending (net of video ads) is expected to decrease by 6 % in 2009 over 2008. The major bright spot in the study was that online video ad spending was expected to increase by $295 million…a 40% increase over 2008. Not only [...] Ever have a great promotional idea only to see it flounder because it wasn’t properly promoted? It happens all of the time. Unfortunately, great ideas rarely promote themselves. The key to successful promotion is simple: Get the message out to the proper audience at an affordable price. Many make the mistake of thinking that the proper [...] |
Video Advertising |
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