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Asking a general question, without much direction, can produce some interesting results. When I initally came up with the question, I was looking to confirm what was being published i.e. print was being overtaken by the web. Given, print has many, many variations (as you can see from the responses) as does the web, it [...] As promised, I have consolidated most of the responses to the LinkedIn Discussion topic “…appropriate advertising budget as a percentage of revenues” into the table below. I have also included many of the responses (by industry) below the table. All of the responses were interesting, informative and many even qualified as entertaining. A whole spectrum of [...] |
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