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Whether you are a dentist or a salon, a veterinarian or a cosmetic surgeon, coming up with new, affordable, creative ideas to build your practice is key to your long term success. We can all take the easy way out, hire an agency and spend tons of money on TV, Radio or other forms of [...] If you operate a professional practice (dentist, veterinarian, spa, salon, chiropractor, plastic surgeon, cosmetic surgeon or other) and are not using Twitter in your promotion and marketing campaigns, you are not taking advantage of what the net has to offer. You can even create video ads for to link to your Twitter account. Think of [...] At two billion views per day, YouTube is the largest public video site, but certainly not the only only. A number of other sites including, Veoh, DailyMotion Metacafe and the social networks can show public videos. And contrary to what you might think, it’s more than just dog videos and sedated dental patients. Our clients [...] Asking a general question, without much direction, can produce some interesting results. When I initally came up with the question, I was looking to confirm what was being published i.e. print was being overtaken by the web. Given, print has many, many variations (as you can see from the responses) as does the web, it [...] Custom, affordable video advertising is now available for professional practices. Reach and target local customers, client and patients with a professional video ad created by Vzual.com. Once created, your video ad is strategically placed where it will reach consumers throughout their day online (websites and email campaigns) and offline (fuel station pump top TVs and waiting room screens). That seems to be the case. According to a July 2009 article by Christophor Rick (sounds similar but not the same guy), FedEx will forego the $3mm price tag and instead create a series of 30 – 60 second online video ads. Is this a sign of things to come? Its evident that internet usage is growing [...] Ever wonder how ads reach people surfing or searching the web? If you are an online advertiser, a typical option is to post by language, country and even down to the city or zip code level (“geo targeting”). Once a location is targeted, then it is most commonly determined relative to the IP location of the web surfer’s server. That’s simple enough. As each server has a unique [...] Click to play VIDEO Click to play VIDEO (with Integrated Brand) Much has been written about how national brands have successfully used the primary entertainment channels to integrate their brands to TV shows and movies. But very little is known about the effects of integrating brands to video ads or video commercials. Video ads are typically see on websites but also through out of home networks that [...] As agency after agency strives to present their call to action message in the most attractive environment, I look at the advertising messages being displayed in the waiting room and think, “Is there a better environment to display an advertising message?”. |
Video Advertising |
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