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Video Promotions for any professional practice

At two billion views per day, YouTube is the largest public video site, but certainly not the only only.  A number of other sites including, Veoh, DailyMotion Metacafe and the social networks can show public videos. And contrary to what you might think, it’s more than just dog videos and sedated dental patients.   Our clients [...]

Best uses of a $1,000 advertising budget (LinkedIn survey)

Asking a general question, without much direction, can produce some interesting results.  When I initally came up with the question, I was looking to confirm what was being published i.e. print was being overtaken by the web.  Given, print has many, many variations (as you can see from the responses) as does the web, it [...]

Video advertising

Custom, affordable video advertising is now available for professional practices.  Reach and target local customers, client and patients with a professional video ad created by Vzual.com.

Once created, your video ad is strategically placed where it will reach consumers throughout their day online (websites and email campaigns) and offline (fuel station pump top TVs and waiting room screens).

Will FedEx choose an online video ad this year over a Super Bowl ad?

That seems to be the case.  According to a July 2009 article by Christophor Rick (sounds similar but not the same guy), FedEx will forego the $3mm price tag and instead create a series of 30 – 60 second online video ads.  Is this a sign of things to come?

Its evident that internet usage is growing [...]

Video ad samples from Vzual.com

Click to play VIDEO 

Click to play VIDEO (with Integrated Brand)

Waiting room advertising

As agency after agency strives to present their call to action message in the most attractive environment, I look at the advertising messages being displayed in the waiting room and think, “Is there a better environment to display an advertising message?”.
First and most importantly, there is a captive audience. This is an audience that cannot [...]

Online Video ad spending expected to increase by 40% in 2009

Video ads

According to a recent study by eMarketer (December 2009), overall online ad spending (net of video ads) is expected to decrease by 6 % in 2009 over 2008.  The major bright spot in the study was that online video ad spending was expected to increase by $295 million…a 40% increase over 2008.

Not only [...]

year end tax planning

One of my good dentist friends, just sent me an email with this message, “We’re crammed as usual end of the year.  Everyone and their mother wants to use up insurance benefits, flex spending plans, etc.”.  Sounds like a good problem to have.

The only issue is that your revenues are coming at the wrong [...]